Chilling and transport infrastructure is also lacking, particularly challenging to market a perishable product made from fish. Most challenging is the lack of money for investing; commercial banks seem mainly to be interested in funding projects that are safe and guarantee a return on their investment.
Unlimited supply of main raw material. Kati Farms was lucky to have an abundance of raw materials. When Lovin started her business, nobody wanted to use farmed fish, so she had no difficulty in sourcing her main ingredient.